B2B Vehicle

Leasing Platform

UX/UI Design

At Track GmbH (under Senior Mentorship)

A close-up of the rear of a vintage car, featuring a sleek, cream-colored body and an emblem on it.

At a Glance

As the nature of this work is confidential, I’m only able to share limited information and selected visuals at this time. However, the following description provides an overview of my process and the strategic work I performed during my time at Track GmbH.

 

The aim was to enhance a B2B vehicle leasing portal for a major mobility provider. Working under senior mentorship, I focused on optimizing the configurator flow—streamlining vehicle selection, comparison, and ordering for fleet managers and drivers. By leveraging the company's vision, I ensured overall intuitiveness, simplifying vehicle customization while managing complex technical data sets.

Bridging

the Gap

To ground the redesign in real-world data, I conducted a survey targeting two primary user groups: long-term academy members and first-time visitors. The goal was to uncover user goals, identify friction points, and measure overall satisfaction with the current digital experience.

the pain

Users find the leasing process cumbersome and time-consuming.

the pain

Users struggle to find vehicle options that match their needs.

the pain

Users find the leasing process cumbersome and time-consuming.

How might we streamline the leasing process to make it more straightforward and efficient?

Add alt text here

How might we ensure users find their ideal vehicle options with minimal effort?

Add alt text here

How might we empower users to make confident decisions through transparent comparisons?

Add alt text here

Step-by-step wizard, guiding users and breaking down complex tasks into manageable steps with clear instructions and progress indicators.

Pre-filled forms with default options based on user preferences and previous selections, reducing the need for manual input.

SOLUTIONS

Enhanced filtering system to refine search results and present relevant vehicle options quickly.

Include icons or badges on each result, highlighting key features without requiring interaction, allowing users to quickly grasp essential information.

SOLUTIONS

Interactive side-by-side and feature-rich comparison tool to visually highlight differences between selected vehicle configurations

Real-time price and availability updates for up-to-date information, ensuring fleet coordinators make decisions based on the latest data.

SOLUTIONS

Defining Functional Requirements

To translate my 'How Might We' challenges into a tangible product backlog, I developed specific User Stories. These served as a functional framework, ensuring every feature directly addressed the distinct needs of both fleet coordinators and drivers.

“As a fleet coordinator, I want a guided configuration flow so that I can manage complex vehicle setups without errors.”

Fleet Coordinator

“As a Fleet Coordinator, I want to set budget limits to ensure all vehicle choices stay within corporate financial constraints."

Fleet Coordinator

“As a fleet coordinator, I want a side-by-side comparison of saved configurations to make data-driven leasing decisions.”

Fleet Coordinator

"As a Driver, I want an intuitive browsing experience to find a vehicle for my job and personal needs."

driver

“As a Driver, I want to see the total price including tax, so I have full clarity on my monthly financial impact."

driver

"As a Driver, I want to track my request status in real-time, so I am always informed about the approval and delivery process."

driver

The Selection

Interface

This wireframe below represents the first step of the leasing journey. My goal was to transform a complex vehicle database into a streamlined selection process that empowers users to move forward with confidence.

Guided Navigation

To simplify the complex leasing journey, I implemented a clear progress indicator. This breaks the process into manageable steps, preventing user overwhelm from the start.

Smart Selection & Comparison

Users can select up to three vehicles simultaneously. This allows for a seamless transition into a side-by-side comparison mode, eliminating the need to navigate back and forth.

Optimized Interaction Area

By concentrating filters and selection tools in a central interaction hub, I minimized visual scanning and mouse travel, creating a more efficient and ergonomic workflow.

Final Reflections

This project was a deep dive into balancing the distinct goals of fleet managers and drivers. Bridging the gap between administrative control and an emotional selection process required a highly flexible, modular design system.

 

Throughout the process, I learned that in complex B2B environments, clarity always beats features. Often, the most valuable design decision is to remove options to keep the user focused. I also discovered that transparency is the most effective way to build trust within a digital tool.

 

Ultimately, the challenge was to transform a data-heavy corporate requirement into an intuitive, consumer-grade experience. This journey reinforced my belief that even technical leasing processes can be made effortless through empathetic design and a structured approach.

©2026 Ines Noeske

UX/UI Designer creating user-centered digital products

B2B Vehicle

Leasing Platform

UX/UI Design

·

At Track GmbH (under Senior Mentorship)

A close-up of the rear of a vintage car, featuring a sleek, cream-colored body and an emblem on it.

At a Glance

As the nature of this work is confidential, I’m only able to share limited information and selected visuals at this time. However, the following description provides an overview of my process and the strategic work I performed during my time at Track GmbH.

 

The aim was to enhance a B2B vehicle leasing portal for a major mobility provider. Working under senior mentorship, I focused on optimizing the configurator flow—streamlining vehicle selection, comparison, and ordering for fleet managers and drivers. By leveraging the company's vision, I ensured overall intuitiveness, simplifying vehicle customization while managing complex technical data sets.

Bridging

the Gap

To ground the redesign in real-world data, I conducted a survey targeting two primary user groups: long-term academy members and first-time visitors. The goal was to uncover user goals, identify friction points, and measure overall satisfaction with the current digital experience.

the pain

Users find the leasing process cumbersome and time-consuming.

the pain

Users struggle to find vehicle options that match their needs.

the pain

Users find the leasing process cumbersome and time-consuming.

How might we streamline the leasing process to make it more straightforward and efficient?

Add alt text here

How might we ensure users find their ideal vehicle options with minimal effort?

Add alt text here

How might we empower users to make confident decisions through transparent comparisons?

Add alt text here

Step-by-step wizard, guiding users and breaking down complex tasks into manageable steps with clear instructions and progress indicators.

Pre-filled forms with default options based on user preferences and previous selections, reducing the need for manual input.

SOLUTIONS

Enhanced filtering system to refine search results and present relevant vehicle options quickly.

Include icons or badges on each result, highlighting key features without requiring interaction, allowing users to quickly grasp essential information.

SOLUTIONS

Interactive side-by-side and feature-rich comparison tool to visually highlight differences between selected vehicle configurations

Real-time price and availability updates for up-to-date information, ensuring fleet coordinators make decisions based on the latest data.

SOLUTIONS

The Transformation:

Before & After

To translate my 'How Might We' challenges into a tangible product backlog, I developed specific User Stories. These served as a functional framework, ensuring every feature directly addressed the distinct needs of both fleet coordinators and drivers.

“As a fleet coordinator, I want a guided configuration flow so that I can manage complex vehicle setups without errors.”

Fleet Coordinator

“As a Fleet Coordinator, I want to set budget limits to ensure all vehicle choices stay within corporate financial constraints."

Fleet Coordinator

“As a fleet coordinator, I want a side-by-side comparison of saved configurations to make data-driven leasing decisions.”

Fleet Coordinator

“As a driver, I want an intuitive browsing experience to find a vehicle that fits both my job requirements and personal needs”

driver

"As a Driver, I want to track my request status in real-time, so I am always informed about the approval and delivery process."

driver

“As a Driver, I want to see the total price including tax, so I have full clarity on my monthly financial impact."

driver

The Selection Interface

This wireframe below represents the first step of the leasing journey. My goal was to transform a complex vehicle database into a streamlined selection process that empowers users to move forward with confidence.

Guided Navigation

To simplify the complex leasing journey, I implemented a clear progress indicator. This breaks the process into manageable steps, preventing user overwhelm from the start.

Smart Selection & Comparison

Users can select up to three vehicles simultaneously. This allows for a seamless transition into a side-by-side comparison mode, eliminating the need to navigate back and forth.

Optimized Interaction Area

By concentrating filters and selection tools in a central interaction hub, I minimized visual scanning and mouse travel, creating a more efficient and ergonomic workflow.

A laptop displays a leasing car selection wireframe, featuring filters, vehicle details, and pricing options on a sleek background.

Final Reflections

This project was a deep dive into balancing the distinct goals of fleet managers and drivers. Bridging the gap between administrative control and an emotional selection process required a highly flexible, modular design system.

 

Throughout the process, I learned that in complex B2B environments, clarity always beats features. Often, the most valuable design decision is to remove options to keep the user focused. I also discovered that transparency is the most effective way to build trust within a digital tool.

 

Ultimately, the challenge was to transform a data-heavy corporate requirement into an intuitive, consumer-grade experience. This journey reinforced my belief that even technical leasing processes can be made effortless through empathetic design and a structured approach.

©2026 Ines Noeske

UX/UI Designer creating user-centered digital products

B2B Vehicle

Leasing Platform

UX/UI Design

·

At Track GmbH (under Senior Mentorship)

A close-up of the rear of a vintage car, featuring a sleek, cream-colored body and an emblem on it.

At a Glance

As the nature of this work is confidential, I’m only able to share limited information and selected visuals at this time. However, the following description provides an overview of my process and the strategic work I performed during my time at Track GmbH.

 

The aim was to enhance a B2B vehicle leasing portal for a major mobility provider. Working under senior mentorship, I focused on optimizing the configurator flow—streamlining vehicle selection, comparison, and ordering for fleet managers and drivers. By leveraging the company's vision, I ensured overall intuitiveness, simplifying vehicle customization while managing complex technical data sets.

Bridging

the Gap

To ground the redesign in real-world data, I conducted a survey targeting two primary user groups: long-term academy members and first-time visitors. The goal was to uncover user goals, identify friction points, and measure overall satisfaction with the current digital experience.

Users find the leasing process cumbersome and time-consuming.

the pain

Users struggle to find vehicle options that match their needs.

the pain

Users often struggle to compare different vehicle configurations efficiently.

the pain

How might we streamline the leasing process to make it more straightforward and efficient?

Add alt text here

How might we ensure users find their ideal vehicle options with minimal effort?

Add alt text here

How might we empower users to make confident decisions through transparent comparisons?

Add alt text here

Step-by-step wizard, guiding users and breaking down complex tasks into manageable steps with clear instructions and progress indicators.

Pre-filled forms with default options based on user preferences and previous selections, reducing the need for manual input.

SOLUTIONS

Enhanced filtering system to refine search results and present relevant vehicle options quickly.

Include icons or badges on each result, highlighting key features without requiring interaction, allowing users to quickly grasp essential information.

SOLUTIONS

Interactive side-by-side and feature-rich comparison tool to visually highlight differences between selected vehicle configurations

Real-time price and availability updates for up-to-date information, ensuring fleet coordinators make decisions based on the latest data.

SOLUTIONS

Defining Functional Requirements

To translate my 'How Might We' challenges into a tangible product backlog, I developed specific User Stories. These served as a functional framework, ensuring every feature directly addressed the distinct needs of both fleet coordinators and drivers.

“As a fleet coordinator, I want a guided configuration flow so that I can manage complex vehicle setups without errors.”

Fleet Coordinator

„As a Fleet Coordinator, I want to set budget limits to stay within financial constraints.“

Fleet Coordinator

„As a fleet coordinator, I want to compare saved configurations to make data-driven leasing decisions.“

Fleet Coordinator

“As a driver, I want an intuitive browsing experience to find a vehicle that fits both my job requirements and personal needs”

driver

"As a Driver, I want to track my request status in real-time, so I am always informed about the approval and delivery process."

driver

“As a Driver, I want to see the total price including tax, so I have full clarity on my monthly financial impact."

driver

The Selection

Interface

This wireframe below represents the first step of the leasing journey. My goal was to transform a complex vehicle database into a streamlined selection process that empowers users to move forward with confidence.

Guided Navigation

To simplify the complex leasing journey, I implemented a clear progress indicator. This breaks the process into manageable steps, preventing user overwhelm from the start.

Smart Selection & Comparison

Users can select up to three vehicles simultaneously. This allows for a seamless transition into a side-by-side comparison mode, eliminating the need to navigate back and forth.

Optimized Interaction Area

By concentrating filters and selection tools in a central interaction hub, I minimized visual scanning and mouse travel, creating a more efficient and ergonomic workflow.

A laptop displays a leasing car selection wireframe, featuring filters, vehicle details, and pricing options on a sleek background.

Final Reflections

This project was a deep dive into balancing the distinct goals of fleet managers and drivers. Bridging the gap between administrative control and an emotional selection process required a highly flexible, modular design system.

 

Throughout the process, I learned that in complex B2B environments, clarity always beats features. Often, the most valuable design decision is to remove options to keep the user focused. I also discovered that transparency is the most effective way to build trust within a digital tool.

 

Ultimately, the challenge was to transform a data-heavy corporate requirement into an intuitive, consumer-grade experience. This journey reinforced my belief that even technical leasing processes can be made effortless through empathetic design and a structured approach.